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Guide to Know What is LinkedIn Video Specs

In today's professional landscape, LinkedIn has become an essential platform for building connections, showcasing expertise, and attracting new opportunities. Video content is king on LinkedIn, as it grabs attention, boosts engagement, and leaves a lasting impression. But before you jump in and start recording, it's crucial to understand LinkedIn video specs.

This comprehensive guide will equip you with all the knowledge you need to create high-quality, compliant videos for LinkedIn.

Part 1: What are LinkedIn Video Specs?

LinkedIn video specs refer to the technical requirements and guidelines for uploading videos on the platform. These specs encompass factors like video format, size, resolution, aspect ratio, and duration. Adhering to these guidelines ensures your videos display correctly, reach a wider audience, and deliver the intended impact.

Part 2: How to Convert LinkedIn Video Specs

Not all your existing videos may perfectly match LinkedIn video specs. Don't worry! Here's where video converters come in handy. These tools allow you to adjust various video parameters to meet the specific requirements of different platforms, including LinkedIn.

linkedin video specs

HitPaw Video Converter is a powerful and user-friendly tool that empowers you to effortlessly convert videos for LinkedIn or any other platform. You can take a closer look at HitPaw Video Converter in the video below.


Here's why HitPaw Video Converter stands out:

  • Supports a Wide Range of Formats: HitPaw Video Converter seamlessly converts videos between various formats like MP4, MKV, AVI, WMV, and more, ensuring compatibility with LinkedIn's requirements.
  • Blazing-Fast Conversion Speed: Using HitPaw Video Converter experience lightning-fast conversion speeds with HitPaw Video Converter, saving you precious time in your busy schedule.
  • Lossless Conversion Option: HitPaw Video Converter maintain the pristine quality of your videos with its lossless conversion option, preserving every detail for professional-looking LinkedIn content.
  • Batch Conversion: HitPaw Video Converter save even more time by converting multiple videos simultaneously with it's batch processing feature.
  • Intuitive User Interface: HitPaw Video Converter boasts a clean and user-friendly interface, making it easy for anyone to convert videos regardless of technical expertise.

How to Convert Videos for LinkedIn Specs Using HitPaw Video Converter?

Follow these simple steps to convert your videos for LinkedIn using HitPaw Video Converter:

  • Step 1:Head over to the HitPaw website and download the latest version of HitPaw Video Converter compatible with your operating system.

  • Step 2:Drag and drop your video files or click "Add Files" to browse and select the videos you want to convert.

    linkedin video specs
  • Step 3:Click on the "Convert all to" button at the bottom left corner. A pop-up window will appear, displaying various supported output formats. Select "MP4" as the output format, which is widely accepted by LinkedIn.

    linkedin video specs
  • Step 4:HitPaw Video Converter allows you to fine-tune various video parameters. Click on the "Settings" icon next to the format to adjust resolution, frame rate, and bitrate to match LinkedIn video specs (explained in detail later).

    linkedin video specs
  • Step 5:Once satisfied with your settings, click the "Convert" button to begin the conversion process. HitPaw Video Converter will handle the rest, converting your videos in a flash.

    linkedin video specs

Part 3: Other Four Video Converters

While HitPaw Video Converter stands out with its comprehensive features and ease of use, here's a quick overview of four other popular video converter options:

1. CloudConvert

linkedin video specs

CloudConvert is a web-based video converter that supports a plethora of formats.

Pros
  • Cloud-based platform accessible from any device with a web browser.
  • Supports a vast range of video and audio formats.
Cons
  • Free plan has limitations on file size and conversions per day.
  • Conversion speed may vary depending on internet connection.

2. Format Factory

linkedin video specs

Format Factory is a free desktop video converter offering various conversion options.

Pros
  • Free and user-friendly interface.
  • Supports a good selection of video formats.
Cons
  • May come bundled with unwanted software during installation.
  • Conversion speed can be slow on older computers.

3. MediaCoder

linkedin video specs

MediaCoder is a free and open-source video converter offering advanced customization options.

Pros
  • Open-source and free to use.
  • Highly customizable for experienced users.
Cons
  • Steeper learning curve compared to simpler converters.
  • May require technical knowledge for advanced features.

4. HandBrake

linkedin video specs

HandBrake is a free and open-source video converter specializing in converting DVDs and ripping Blu-rays.

Pros
  • Free and open-source with a focus on quality.
  • Excellent option for ripping DVDs and Blu-rays.
Cons
  • Primarily focused on ripping discs, may require additional configuration for basic video conversion.
  • Interface may be less intuitive for beginners.

Choosing the Right Video Converter:

The ideal video converter for you depends on your specific needs and preferences. HitPaw Video Converter offers a compelling combination of powerful features, user-friendliness, and efficient conversion for a seamless LinkedIn video creation experience.

LinkedIn Video Specs Breakdown

Now that you've explored video conversion options, let's delve into the specifics of LinkedIn video specs in 2024.

File Format:

  • MP4 is the recommended and widely accepted file format for LinkedIn videos.

File Size:

  • The minimum file size for a LinkedIn video is 75 KB.
  • The maximum file size for a LinkedIn video post is 200 MB.
  • For LinkedIn video ads, the maximum file size is capped at 5 GB.

Video Length:

  • LinkedIn videos can range in length from a minimum of 3 seconds to a maximum of 30 minutes. However, for optimal engagement, shorter videos (ideally under 2 minutes) tend to perform better.

Video Resolution:

  • LinkedIn recommends a video resolution range of 256 x 144 pixels to 4096 x 2304 pixels.
  • Common resolutions for LinkedIn videos include:
    • 1080 x 1080 pixels (square)
    • 1920 x 1080 pixels (landscape)
    • 1280 x 720 pixels (landscape)

Aspect Ratio:

  • LinkedIn supports various video aspect ratios, including:
  • 1:1 (square) - Ideal for showcasing products, testimonials, or quick announcements.
  • 16:9 (landscape) - Perfect for presentations, interviews, or demonstrations.
  • 9:16 (vertical) - Well-suited for mobile viewing and creating a more immersive experience.

Frame Rate:

  • While there's no strict requirement, a frame rate of 30 frames per second (FPS) is generally recommended for smooth video playback.

Audio:

  • Although not mandatory, including high-quality audio significantly enhances the viewing experience for your LinkedIn videos.

Captioning:

  • While optional, adding captions to your LinkedIn videos improves accessibility and caters to viewers who may have sound disabled.

FAQs

Q1. Can I upload videos directly to LinkedIn from my phone?

A1. Absolutely! The LinkedIn mobile app allows you to record and upload videos directly. However, keep in mind that following LinkedIn video specs (covered next) is still recommended to ensure optimal playback and presentation.

Q2. What happens if my video doesn't meet LinkedIn video specs?

A2. While LinkedIn will attempt to play your video, it might not display correctly or encounter playback issues. Following the guidelines ensures a smooth viewing experience for your audience.

Conclusion

By understanding and adhering to LinkedIn video specs, you can create professional, engaging videos that grab attention, boost engagement, and achieve your goals on the platform. Remember, compelling content combined with the right technical specifications is a winning formula for success on LinkedIn.

Ready to create high-quality LinkedIn videos that leave a lasting impression? Download HitPaw Video Converter today and experience the power of effortless video conversion. HitPaw Video Converter empowers you to focus on crafting captivating content while ensuring your videos meet all the necessary specifications for optimal performance on LinkedIn.

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