MTV Video Music Award for Best K-Pop Video

Ever wondered about the MTV Video Music Award for Best K-Pop Video and why it matters? Quite literally, with K-pop taking over the globe, it is just not easy to keep track of every single award and winner. In this article, we will cover everything from the history of this award, starting from 2019, down to the impact it has had on the global K-pop scene. We look further at the most awarded K-pop groups and predict who might win in 2024. By the end of this article, you'll have a clear picture of the importance of the award in your head and be ready to enjoy the latest K-pop hits from the VMAs.

Part 1: History of the Best K-Pop Video Award on MTV

For the very first time, the Best K-Pop Video category was added to the MTV Video Music Awards back in 2019. It was one huge leap for VMAs; hence, it could be said that K-pop was getting a massive head start into music worldwide.

For the on-growing influence of K-pop, MTV added this category in celebration, recognizing a rise in the floods of its impact on the music world. It was the way for MTV to recognize that the popularity was growing for the genre and was substantially beginning to play an important role in pop culture.

K-Pop's Rising Popularity in the West

On the other hand, K-pop has gained immense popularity worldwide over the last few years. With catchy vocal tunes, great dance moves, and massive fan followings, K-pop has gone from a culturally niche genre to a major part of popular music.

Groups such as BTS and BLACKPINK have attained chart-toppers not only in their home country but also gained huge success in the West. This increasingly growing interest in K-pop made it evident that a special place for the genre in big events like VMAs was overdue.

The First Winner and Its Impact

Halsey featured in the first winner of Best K-Pop Video in 2019: BTS, with their song "Boy With Luv." This was a historical win for BTS and K-pop in its entirety. This showed that K-pop can stand up and win big awards among the world's leading pop culture.

The success of "Boy With Luv" drew attention to how K-pop could reach and unite all kinds of fans worldwide by breaking cultural and language barriers. The win has cemented BTS as one of the leading acts in global music, giving wings to other K-pop artists to spread their careers internationally.

Part 2: What is the Most Awarded K-pop Group at VMAs?

Here are the most awarded K-pop group at VMAs:

1. BTS

BTS is the most awarded K-pop group at the VMAs. First, they won Best K-Pop Video in 2019 with "Boy With Luv" featuring Halsey. Then "Dynamite" did the trick in 2021. Their wins really show how popular and influential BTS is within the music world and also how they've helped K-pop become well known globally.

2. BLACKPINK

In 2023, BLACKPINK became history, as they were the first girl group to take the Best Group award at the VMAs since TLC did this in 1999. They won with their song "How You Like That." BLACKPINK also took home Best Choreography with "Pink Venom," making the girl group the most awarded K-pop act across the VMAs this year. This proves how their influence and recognition in music keep on growing.

3. EXO

EXO won the Best K-Pop Video award in 2020 for the song "Obsession." Though they have not won quite as many awards as BTS and BLACKPINK, this win by EXO was proof of their strong fan base and that they are also part of bringing K-pop to the rest of the world.

Most Nominated K-pop Artists

1. BTS

For years, BTS has received numerous award nominations at the VMAs. The frequent calls on canvassing for nominations, in fact, manifest their significance to K-Pop and their international fame. Furthermore, the music and performances of BTS embody a high bar compared to other K-pop artists.

2. BLACKPINK

BLACKPINK has been nominated many times at the VMAs, too. Their nominations reveal how large their appeal is and how great their stroke in the music world is. BLACKPINK's success helps to increase K-pop recognition around the world.

3. SEVENTEEN

SEVENTEEN has received nominations for their lively performances and music. Their nominations reflect their still-growing influence and the exciting nature of their music.

4. TXT (Tomorrow X Together)

TXT has been recognized with nominations, showing their fresh approach to K-pop and their connection with fans. Their presence at the VMAs indicates the rising popularity of new K-pop groups.

5. NCT Dream

NCT Dream's nominations epitomize their style and global popularity. Recognition at the VMA underlines the growing mainstream reach of the genre, K-pop, and the mark being made by its latest generation of artists.

These K-pop groups and artists have given so much significance to the global success of the genre. Their awards and nominations at the VMAs signify how K-pop is growing in popularity, with a big impact on the international music scene.

Part 3: 2024 MTV VMA Best K-Pop Video Nominees and Predictions

The 2024 MTV Video Music Awards have announced their lineup for Best K-Pop Video, and it should be exciting. This year's nominees are all about variety, both in style and creative approach and they have indeed struck a chord with worldwide fans:

• Jungkook - "Seven" (featuring Latto)

Jungkook's "Seven" is an excellent combination of genres, with some impressive visuals accompanying this mix. The collaboration with Latto brings even more dynamism to this track and will for sure be one of the category standouts.

• Lisa - "Rockstar"

There is something about the edgy aesthetics in the performance with strong choreography that makes Lisa's "Rockstar" famous. Strong presence with high-energy visuals makes this piece a strong contender.

• NCT Dream - "Smoothie"

NCT Dream's "Smoothie" brings a refreshing touch into addictive melody and colorful visuals. The song is definitely upbeat, and the video is creative, which will surely set it apart from any competition.

• NewJeans - "Super Shy"

New Jeans's "Super Shy" is noted for its distinctive concept and fashion appeal. Modern and snappy, this style has captured the younger audience.

• Stray Kids - "LALALALA"

Stray Kids's "LALALALA" is celebrated for its high-energy performance combined with innovative direction. The creativity and intensity make this video one of the strong nominees in this lineup.

• TXT - "Deja Vu"

The emotional depth and cinematic quality of TXT's "Deja Vu" is stunning, with the heavy visual and storytelling elements completing a very competitive field of nominees.

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FAQs about MTV VMAs Best K-pop Video

Conclusion

The MTV video music award for best K-pop video really shows the brilliance of K-pop performers. This year's nominees open new styles and exciting visuals; thus, competition is tight. As the time keeps on ticking, waiting for the announcement of winners, one can see K-pop really causes ripples around the world in great ways.

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