2024 Update: How Long Can Instagram Reels Be

Every Instagram user knows reels are the way to growth. Whether it's increasing views, engaging audiences for longer periods, or marketing a new service or product, the biggest secret lies in the Instagram Reel length. In this article, we'll help determine how long can Instagram reels be.

According to Instagram, the maximum Instagram reel length is 90 seconds. When recording reels from the app, the recommended reel length is 15, 30, 60, and 90 seconds. But if you're an Instagram user, you often find some reels to be as long as 15 minutes. The best Instagram reel length depends on the intended purpose of the reel.

Part 1: What are Instagram Reels?

Videos are the most appealing type of content and also the most engaging. To make videos more interesting and engaging, the most popular social media platforms have introduced a feature that allows users to post short video clips. Instagram has a reel feature that allows videos to last no longer than 90 seconds.

Instagram reels are short video clips ranging from 15 seconds to 90 seconds. Users can access other users' reels from the Reel and Explore tabs. They are scrollable making it easy for ig users to find and enjoy fresh interesting short videos. They are the most popular Instagram content format.

Part 2: Factors That Determine Instagram Reel's Length

You need to know your social handles matrix well to determine how long your Instagram reels should be. Otherwise, you'll upload reels that attract no views or are not engaging. Now that Instagram users can upload reels as long as 15 minutes, you've to know the best reel's length that will make it go viral.

These are the factors to consider when determining your reel's length:

1. Instagram Reel Algorithms:You don't have to post a reel that Instagram's algorithms won't evaluate and rank. For your reels to get many views and serve their intended purpose, know the factors that will make ig algorithms rank the reel among the top. Create a reel you can make appealing and attractive for the algorithms to show to the other users.
2. The Reels Purpose:Marketing reel ads shouldn't be as long as the regular reels. Your intended goals should influence the length of your Instagram reels. If your reels are for fun, make them as long as 15 minutes but for marketing or educational purposes, create short reels - even the standard 90-second is enough.
3. Attention-grabbing:Your visuals should grab your user's attention to the end. If the reel can grab the user's attention for more than 30 seconds, create even shorter reels. Different content niches grab people's attention differently. Know your niche and create reels that users can watch to the end.
4. Attention Span:The average reel's attention span is between 15 and 25 seconds. If you're planning on creating long reels for your Instagram feed consider starting creating the reel with highly attractive visuals and content to hook your followers. If your reels are for business purposes, storytelling will enable you to create longer reels your audience will watch to the end.

Part 3: How Long Can Reels Be on Instagram?

Instagram reel length is as important as the visual's aesthetics. If you aren't a popular Instagram content creator and have the ability to create long-engaging reels, better post short reels. It's not how long or short the reel is that will determine its ability to rank, attract, and engage it's just one aspect.

Creating a Reel from the app's camera limits the reel to a minimum length of 15 seconds and a maximum length of 90 seconds. As of today, videos shorter than 15 minutes posted on Instagram are automatically shared as Reel. This is the length Adam Mosseri, CEO of Instagram recommends.

The default Instagram Reel length you can create using the IG camera is 15 seconds. There are two ways one can increase a reel's length on Instagram. You can adjust length settings while recording the Reel on the in-app camera. The second trick to uploading longer reels is by uploading a video as a post, and later sharing it as a Reel.

Bonus Point: How to Download Instagram Reels

Instagram Reels are quite interesting to watch. This makes them a perfect choice of entertainment wherever and whenever you are, especially if you've got a library of reels saved on your device. No matter the length of the reel, you can download them easily and fast to your device with the HitPaw Video Converter.

HitPaw Video Converter is a program with special features for downloading videos and converting their file format so your device can play smoothly. Whether you want to watch downloaded Instagram reels on your iPhone or Android, this program allows you to download reels and other videos and transfer to smartphones. It's the best Instagram reel and video downloader.

Why HitPaw Video Converter is the Best Instagram Reels Downloader

Steps to Download Reels fom Instagram

Follow these steps to download reels from Instagram in HitPaw Video Converter.

Step 1.Free download, install, and launch the HitPaw Video Converter on your computer. On the program's user interface, click on the “Toolbox” tab then select “Instagram Downloader”.
Step 2.Go to your Instagram website or app, copy the URL of the Reel you want to download and paste the link in the search bar. Then click on the “Analysis” button.
Step 3.After analysis, you can preview all reels in the target URL. Select the reel(s) you want to download and click on the “Download” button to start downloading your favorite Instagram Reel to your computer.

Conclusion

How long can Instagram Reel be is a question many Instagram users are puzzling with because they want to post reels that will captivate, educate, engage and achieve intended goals. Whereas the shortest Instagram Reel you can post is 15 seconds and the longest 90 seconds, you can post longer reels that fulfil your needs. Create a video not longer than 15 minutes and post it as video on Instagram and it will be shown after as a reel on your Instagram Reels feed. And if you'd like to repurpose or save your Instagram reel, use HitPaw Video Converter to download and save it in your devices.

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