What is the Best Time to Post Reels on Instagram in 2024

Instagram Reels are, without a doubt, the best way to promote your business. They can assist you in reaching the target audience, thus converting them into leads and sales. Although creating engaging reels requires effort, you must know the best time to post reels on Instagram. And the best time is when the users are active so the reels can appear in their feeds to get the maximum ROI.

To facilitate you, this article covers the best time to post a reel on Instagram on different days. Let's begin!

Part 1: What's the Best Time to Post Reels on Instagram in 2024

Finding the perfect time to post your Reels can significantly boost your content's performance. Here are the best times to post on Instagram Reels for each day of the week in 2024, with the timings in the Eastern Time Zone (EST):

1. The Best Time to Post Reels on Instagram on Monday

Mondays can be a tough start for many, and most people check their social media feeds to catch up on what they missed over the weekend. The best times to post on Mondays are 6 AM, 10 AM, and 10 PM. This time frame captures the morning routines of users and when they end their workday.

2. Best Time to Post Reels on Instagram on Tuesday

Tuesdays show consistent engagement as people settle into their work week. Posting at 3 AM and 4 AM is ideal, with the highest engagement around 9 AM.

3. Best Time to Post Reels on Instagram on Wednesday

Midweek engagement is usually high, making Wednesday a prime day for posting Reels. The best time is 7 AM and 9 AM, while a smaller peak occurs around 11 PM, catching the post-work crowd.

4. Best Time to Post Reels on Instagram on Thursday

Thursdays often bring a surge in social media activity as users look forward to the weekend. Aim to post your Reels at 9 AM and 12 AM. Evening posts around 7 PM also perform well.

5. Best Time to Post Reels on Instagram on Friday

Fridays are great for lighter, more entertaining content. The optimal posting time is between 5 AM and 2 PM. After 4 PM, engagement starts to dip as people focus on weekend plans.

6. Best Time to Post Reels on Instagram on Saturday

Weekends, especially Saturdays, are excellent for reaching users who are leisurely scrolling through their feeds. The best time to post reels on Instagram on Saturday is 12 PM and 7 PM. Evening engagement is high at 8 PM, as users relax at home.

7. Best Time to Post Reels on Instagram on Sunday

Sundays offer a unique opportunity to engage with your audience as they wind down from the weekend. The best time to post reels on Instagram on Sunday is around 8 AM and 11 AM; however, engagement tends to drop later but picks up again around 4 PM.

Part 2: Factors to Affect the Best Time for Posting Reels on Instagram

While general guidelines provide a good starting point, the best time to post on Instagram Reels can vary based on several factors:

1. Global Trends

Instagram is a global platform, and trending topics or events can influence the best times to post. For example, major holidays, sporting events, or international news can impact user behavior, shifting the optimal posting windows.

2. Time Zones

Analyzing the time zones of your target audience is crucial. If you have a global audience, you might need to post at various times to reach users in different regions. You can try tools like Instagram Insights to check where your followers are located.

3. Audience Demographics

The age, gender, and interests of the audience play a significant role in determining the best times to post on Instagram Reels. For example, a teenage audience will be more active during late evenings, while a professional audience might engage more during lunch.

4. Industry

Different industries have varying peak times for social media engagement. For example, fashion and lifestyle brands often perform well in the evenings, while tech-related content might increase engagement during work hours.

Part 3: Bonus Tip: Best Way to Download Instagram Reels

Sometimes, you may want to download Instagram Reels for offline viewing or content analysis. One of the best tools available for this purpose is the HitPaw Video Converter. This professional software allows Windows and macOS users to download Instagram Reels easily. You can save the post, photo, or video of the desired profile on your system by finding it through its username or URL. It also lets you download the tagged reels without hassle. You will enjoy the quick downloading speed as well as the best output quality. You can even preview the reels before downloading.

Key Features

• Offer a simple interface with easy navigation
• Download audio and video from over 10000 websites
• Let you download Instagram Reels in the best quality
• Feature a video editing option to edit downloaded reels
• Convert video and audio files to or from 1000 formats

Steps for Downloading Instagram Reels using HitPaw Video Converter:

Step 1. Open Instagram Downloader Feature

The first step is to install and launch this program and go under the "Toolbox" section. Now, click the "Instagram Downloader" tool.

Step 2. Search for the Videos

Enter a username or the Instagram reel link in the search box and press the "Analysis" button. Wait for the program to analyze and display the results. You can even search for the tagged photos or videos.

Step 3. Download Instagram Reels

Next, select any Instagram reel to preview it within the program. You can select one or many reels to download.

Step 4. Hit Download

Lastly, you can set the destination folder from the "Save to" option and then hit the "Download" button. All done!

Part 3: FAQs about Posting Reels on Instagram

Conclusion

Posting Reels on Instagram at the right time can improve your engagement and the success of your brand or business. By considering the best time to post reels on Instagram and the factors affecting these times, you can change your posting strategy for the best results. And if you need to download reels on Instagram, HitPaw Video Converter is the best solution to manage content more effectively. Ready to take your Instagram game to the next level? Start optimizing your Reels posting schedule, and try HitPaw Video Converter today!